The proverbial nuke has been dropped!
Well, not really. Yesterday the video rental giant Blockbuster announced that it will exclusively support the high definition format Blue-ray over its competitor HD-DVD. This means that the 1,450 stores will not be carrying any HD-DVD titles. In a report from the Associated Press, Blockbuster has been conducting trials in 250 stores to see which format sells better. Well, Blue-ray won out in about 80% sales over HD-DVD's paltry 20%.
"The consumers are sending us a message. I can't ignore what I'm seeing," Matthew Smith, Blockbuster's senior vice president of merchandising, tells AP.
The format war may not be over, but this is a huge blow to HD-DVD and its main supporter, Toshiba. As a consumer, I just want it to end. I'm tired of waiting to see who will win. Whichever format win will receive my money because I just want to bask in all the HD glory that is 1080p. We will see if this can tip the scale in one way to end this battle.
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